Saturday, June 4, 2011

Cindy Abraham, A Team Florida, Keller Williams

Getting your House or Condo Ready to Sell
         When speaking with real estate agents, you will often find that when they talk to buyers about real estate, they refer to the property as a “home." Yet if you are the seller, they will often refer to it as a "house." There is a reason for this. Buying real estate is often an emotional decision, but when selling real estate you need to remove emotion from the equation.You need to think of your house or condo as a marketable commodity. Your goal is to get buyers to see it as their potential home, not yours. If you do not consciously make this decision, you can inadvertently create a situation where it takes longer to sell your property.  The first step in getting your home ready to sell is to "de-personalize" it

       The reason you want to make your home "anonymous" is because you want buyers to view it as their potential home. When a potential homebuyer sees your family photos hanging on the wall, it puts your own brand on the home and momentarily shatters their illusions about living in the house themselves.Put away family photos, sports trophies, collectible items, knick-knacks, and souvenirs. Put them in a box and put the box in your storage unit.

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